HAIRDREAMS NEW STYLES 2010

Let’s get bewitched….

FASHION: Extreme feminine styles take a magical turn with flowing fabrics, dreamy, romantic colors with natural and luxurious materials. With lady-like clothes and cuts, this fashion statement takes a “princess” approach to feminine glamour.
HAIR: Bewitchment-Style is all about volume and long gorgeous hair. Think enchanted kingdoms with ultra-feminine heroines, fairy tale hair with locks sweeping in the wind. This style features luxuriously long, beautiful hair at its finest. From long, tousled locks to wavy textures and smooth polished hair, this style provides spectacular volume for the hair with natural color highlights. Hair is texturized with loose curls, sexy waves or crimped strands for distinct definition. Golden blondes to rich amber reds and dark, lustrous brunettes encompass the Bewitchment Style for ultra-dreamy hair.

Colorful & Provocative: Techno-Folk Style!

FASHION: Bold color in dynamic patterns and modern cuts are the focus of this fashion trend. Folk elements with the neo-futuristic look of the 60s and 70s mix with natural colors of the earth and cactus green as they meet flaming red and intensive bright colors.
HAIR: Past meets present in the Techno-Folk Style. This new avant garde style is more fun and adventurous than being pretty and polished. Create a “pop” of color with strands of color highlights in blue, lavender, red or green. Chunky color highlights create new dimension to hair for a new color trend. Hairstyles are mixed with contrasting color strands, asymmetric cuts and full body fringe. The combination of different hair colors and textures set the platform for head-turning, fashionable hair!

Fashion-forward consumers can request the Hairdreams Stylebook 2010 (complete with a listing of all Hairdreams partner salons and a €50 gift certificate applicable for the 1st thickening or lengthening service) on www.hairdreams.com/newstyles

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